Brand & design - Melonly

A few simple rules keep Melonly recognizable wherever it appears. Use the original artwork, give it space, and let its colors speak for themselves.

Our logo

Use the full wordmark whenever possible. The alternate colorway is available when coral text fits better; use the symbol alone only when Melonly is already clear from context.

Primary wordmark

Alternate wordmark

Clear space

Use the pink diamond inside our mark to measure clear space. Leave at least one diamond height between the logo and any text, image, or edge.

The measurement comes from the artwork itself, so it scales with the logo.

Wordmark: keep one diamond height on every side.

Symbol: use the same diamond-height unit.

Do & don’t

Keep the artwork intact. These examples show the simplest ways to get it right and the changes that make it feel less like Melonly.

Keep its proportions

Do Use the supplied artwork.

Don’t Stretch or compress it.

Give it space

Do Leave room around the mark.

COMMUNITY

Don’t Crowd it with nearby text.

Use the right colors

Do Use the original colors on dark.

Don’t Apply new colors or effects.

Color

Mint and coral belong to the identity. Teal is used for actions in the product, with dark surfaces behind them.

Mint

Coral

Teal

Background

Surface

Text

Typography

Open Sans is used for interface and long-form text. Use clear headings and comfortable line spacing so the message stays easy to read.

Brand assets

Choose PNG or SVG for each asset. Keep their proportions and colors intact; use a product mark only when referring to that product. SVGs made from PNG artwork preserve the original pixels.

Melonly wordmarkPrimary identityPNG SVG

Alternate wordmarkAlternate colorwayPNG SVG

Melonly symbolCompact identityPNG SVG

White symbolSingle-color identityPNG SVG

Melonly PlusProduct wordmarkPNG SVG

Melonly CADProduct wordmarkPNG SVG

WatchdogProduct wordmarkPNG SVG

DepartmentsProduct symbolPNG SVG

BundlesProduct wordmarkPNG SVG

MelloBrand characterPNG SVG

Legal brand guidelines

MELONLY, the Melonly logo, the M symbol, and any other trade marks owned by Melonly Ltd (the “Melonly Marks”), together with other Melonly brand materials including logos, product marks, characters, trade dress, visual identity and other distinctive brand features (the “Brand Assets”), are the property of Melonly Ltd.

You must have permission from Melonly Ltd before using the Melonly Marks or Brand Assets except as permitted by these guidelines.

Permitted use

You may use our Brand Assets when accurately referring to Melonly or one of our products, provided that you follow the usage guidelines on this page and do not suggest that Melonly sponsors, endorses or is affiliated with you.

Prohibited use

You must not:

Incorporate the Melonly Marks, or anything confusingly similar to them, into the name of your company, organisation, community, website, domain name, social media account, product, service, application, bot or other brand.
Register or attempt to register any trade mark, company name, domain name, social media identifier or other right containing or confusingly similar to the Melonly Marks.
Alter, distort, recolour, recreate or otherwise modify our Brand Assets except where expressly permitted by these guidelines.
Use the Melonly Marks or Brand Assets in a way that may cause confusion as to whether a product, service or community is operated, sponsored, endorsed or approved by Melonly Ltd.
Copy or imitate the distinctive appearance, branding or visual identity of Melonly products or services in a way that could cause confusion.
Use the Melonly Marks or Brand Assets on merchandise or other goods for sale without prior written permission from Melonly Ltd.
Use the Melonly Marks or Brand Assets in connection with unlawful, misleading, defamatory or otherwise harmful content.

Use of our Brand Assets does not grant you any ownership or other rights in the Melonly Marks or Brand Assets.

Melonly Ltd reserves all rights not expressly granted by these guidelines.